Before diving headfirst into the localization process, it's super important to truly understand the markets where your product will make a splash. While you might be tempted to rely on linguists or vendors (and, hey, they're great!), nothing beats having first-hand knowledge of the culture, social vibe, and other little details that make a big difference in how users interact with your product.
Being in the know like this will be a huge help when you need to guess potential trouble spots and tweak your localization strategy to fit just right.
This template is designed to help you conduct a cultural market analysis to prepare you for localizing your digital product. You can use the locale pages below as a starting point and add or remove locales as needed.